Study methods for collecting market information about customers and competitors through various approaches, such as observation, to support marketing analysis and planning.

Employment Opportunities / Market Demand / Market Trends

In a market-based economy, consumers have diverse needs and a wide range of choices when purchasing products and services. Products or services in the same category may achieve very different sales results. Successful producers and service providers therefore need to study and understand the characteristics, needs, and behaviors of their target customers, as well as the factors and environments that influence purchasing decisions.

Market research assistants play an important role in collecting and analyzing data to support the development of marketing strategies. This profession is expected to offer relatively strong employment opportunities.

Qualifications for the Profession

• A Higher Vocational Certificate or bachelor's degree in marketing or a related field.
• Good listening, speaking, reading, and writing skills in English.
• Knowledge of statistics and the ability to use statistical analysis software, such as SPSS or Stata.
• Knowledge of data collection for use in improving marketing strategies.
• A positive attitude and good listening skills.
• Good personality and interpersonal skills, diligence, and patience.
• The ability to work as part of a team, maintain discipline, and perform effectively as both a team member and a leader.
• An understanding of market conditions and consumer behavior.
• Creative and initiative-driven thinking.
• Skills in questionnaire design, planning, and research.